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Stories, ideas and insights
Creating a library of content is a marketing investment
February 24, 2020
Great marketing content can be used again and again. Advertising campaigns come and go but quality content lasts forever.
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Real personalisation
October 30, 2019
In a review of the five key consumer themes emerging at The Festival of Marketing (October 2019), Personalisation was No.3 in the list.
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Groundbreaking business training
July 11, 2019
Innovative training firm Business Improvers has developed a new way to help people and teams unlock their potential.
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Reach customers at their precise moment of need
July 4, 2019
Smart content marketing lets customers find you at their precise 'moment of need'.
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Joined-up social marketing for change management consultancy
November 10, 2018
Niche management change consultancy Integral Change works with some of the biggest names in the public and private sector.
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Lifecycle marketing for Toyota Lexus
November 6, 2018
I was tasked with managing a range of email communications for the fleet sales operation at Toyota Lexus.
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