Creating a library of content is a marketing investment

Great marketing content can be used again and again. Advertising campaigns come and go but quality content lasts forever.

Commit to great content

A deep reservoir of quality content by you that showcases your industry expertise is a gift that keeps on giving. By committing to content marketing you:

• Create valuable intellectual property that showcases your specialist expertise.
• Hone your writing, deepen your expertise and clarify your point of difference.
• Ccreate a level playing field on which to out-wit your competitors
• Open a new (and more direct) route to market
act as a magnet for prospects, because they find you at the precise moment they need you.

• Your growing body of content can be re-purposed and linked to time and again. This stands in marked contrast to most campaign-based marketing. For instance, once an ad campaign budget is gone, it’s gone forever. Compelling, valuable content, on the other hand, is good to go day-in-day out.

Does marketing with content work for everyone?

No. If your service is commoditised, then it’s more difficult to articulate a point of difference, and therefore tricky to establish a distinct position.
But for coaches, consultants, trainers, specialists and any niche service business, marketing with content on the social web remains a huge opportunity. Fly your flag with consistent, high value content!

Reviewing the marketing for your business?

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