DaysOut, the hub for family leisure and entertainment discounts, was transitioning from hardcopy to online.
When I was running my old marketing agency, BuzzedUp, I was asked for support in moving the well-established hardcopy voucher-book brand to online. In this case, the client's focus was on driving traffic to the website using social media rather than building the brand. So it was very result-oriented.
After analysing the website I made recommendations to improve design, messaging and usability. I needed:
Action-driven landing pages
A clearer customer journey
Less clutter and more space.
I worked at an intense rate to build Twitter and Facebook communities, supported by a series of prize-winning promotions, and all amplified via a blog. All the links were tracked through to the site via cookies with reports double checked across Google Analytics and the site’s own systems.
Results
Inside eight weeks we delivered 28,000 unique hits to pages across the site.
In two weeks of launch the landing pages we designed converted 800 new users.
